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Before pandemic times, an average of 4,800 exhibitors from the automotive industry used to participate in the renowned Automechanika Fair; for this year’s edition which takes place from 14th to 16th of September, only about 300 leading companies in the sector will be travelling to Frankfurt, Germany. The Spanish SEINSA Corporation is one of the main actors at this trade event. SEINSA, leading Group in Europe for the production of brake system products, is committed to be in attendance with its management team willing to share with their peers the key factors for their growth and business recovery, based on innovation and excellence. “We are presenting a new catalogue, we have great new products to show, and we are looking forward to shaking hands with representatives of a sector in the growth, an industry which is a lever to promote employment and economic growth”, states José Antonio Espinosa, General Manager of SEINSA Corporation.

The Spanish Group from Navarra, with three production plants in Spain and one in India, experienced a 45% sales increase in the first half of 2021, and is currently receiving 60% more orders compared with the historical average. The company is confident that the Messe exhibition site is the ideal window to showcase and share with the industry their comprehensive innovation model based on people development. The Automechanika Fair serves as a platform to introduce the new catalogue, consisting of 16,000 references and 650,000 applications for 85 automotive brands for Europe, Asia and America. The crown jewel of Navarra is also presenting four new websites, including the Group’s, as well as the Autofren SEINSA and ERT Apps that help industry professionals to easily find 8,000 automotive spare parts and repair kits.


This year, the world’s leading trade fair has 94% less exhibitors; in the 2018 edition, the last fair before the pandemic, 4,800 companies attended. As a change, the Trade Fair will offer two formats, a new concept combining a compact physical exhibition and the possibility for all participants to present and network digitally internationally: “At SEINSA Corporation we believe that the best way to face the pandemic difficulties is to participate in the Automechanika Frankfurt Fair. We are committed to the business and this event is a prelude to the 50th anniversary of the company in 2022”.

A European model based on people

SEINSA Corporation has an expansion plan for a 40% growth in the next three years, increasing the annual sales volume, after having reached a 30 million euros turnover last year, despite and against the foresight for the automotive industry in general. 98% of the company sales income comes from export sales for 83 brands in 85 countries.


The company has become established in Spain as a pioneer in the development of the European model for Business Excellence and it makes all their anti-crisis knowledge and methodology available for the whole automotive industry.


In 2002, SEINSA was granted the European EFQM Award for quality control and in 2005 it opened a new manufacturing plant in Chennai (India), which has allowed the company to enter new markets, mainly in the U.S.A.


In 2020 SEINSA was recognised by the Basque Innovation Agency INNOBASQUE as one of the most innovative companies in Spain.